Founded by Bella Rychter in 2025, ISAH is an independent footwear label created with a focus on ease, intention, and refined simplicity. Living by the coast, Bella sought styles that felt understated yet elegant, without compromising on comfort or wearability.

Drawing from sun-drenched landscapes and slower rhythms of living, the brand reflects Bella’s experience growing up by the coast in Australia and now living in Indonesia. Each collection explores modern dressing through clean lines and soft structure, creating silhouettes that integrate seamlessly into the everyday.

ISAH services customers worldwide, alongside a considered network of nine retailers across Bali and Australia. The design studio remains in its founding island of Bali.

Guided by a philosophy of restraint, ISAH prioritises quality materials, thoughtful construction, and pieces designed to be worn often and lived in.